To ensure Israel is represented fairly and accurately "'HonestReporting'" monitors the media, exposes cases of bias, promotes balance, and effects change through education and action.

FLAME (Facts and Logic About the Middle East) brings the truth about Israel and the Middle East conflict to the attention of an American public through its informative website and advertising campaigns. FLAME publishes monthly Hasbara (educating and clarifying) messages in major publications of general circulation, such as U.S. News and World Report, The New York Times, The Nation, The National Review, The American Spectator, The Washington Times National Weekly, and others. .